The Maafa (African Holocaust)

The Maafa

BLACK:

(black), adj. 3a. of, pertaining to the various populations characterized by dark skin pigmentation, specifically the dark-skinned peoples of Africa, Oceania, and Australia.

HOLOCAUST:

(hol e kost), n. 1a. a great or complete slaughter or reckless destruction of life.

The Black Holocaust is one of the more underreported events in the annals of human history. The Black Holocaust makes reference to the millions of African lives which have been lost during the centuries to slavery, colonization and oppression. The Black Holocaust makes reference to the horrors endured by millions of men, women, and children throughout the African Diaspora. In sheer numbers, depth and brutality, it is a testimony to the worst elements of human behavior and the strongest elements of survival.

Yet no monuments have been made and apologies have been few. Worse still, most of the descendants of those who suffered, struggled and died, are unaware of this Holocaust while others seek to ignore it. One can only imagine the terrible damage placed upon the psyche of a people who seek to ignore or forget the tragedies of their past…..

Source: http://www.geocities.com/CollegePark/Classroom/9912/blackholocaust.html

 

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The term “Maafa” (from the book, “Let The Circle Be Unbroken”, by Dr. Marimba Ani) is a kiswahili word for “disaster” that we are now using to reclaim our right to tell our own story. Maafa refers to the enslavement of our people and to the sustained attempt to dehumanize us. Because the Maafa has disconnected us from our cultural origins, we have remained vulnerable in a social order that does not reflect our cultural identity.

It is Time to Bring Back Black

 

An OPEN LETTER to Black Americans – It is Time to Bring Back Black
Category: Strictly Business
Article by: Lee
Date: 09/29/2006 08:53:06

“Black people are offered a meaningless covenant with America that leaves all the power and resources firmly in the hands of white power brokers. These leaders have cooperated with major white developers in securing huge development contracts to build anything they please, from Stadiums in downtown Brooklyn to a $1billion urban riverfront in Cincinnati, Ohio. Rather than secure the development project itself for a consortium of Black developers they, on behalf of the white developers, urge Black people to accept temporary dead end jobs as the Black benefits, jobs they would never allow their own children to accept.

These prominent leaders argue that unemployment is so high among Blacks that any job is of value. When you consider that unemployment among Asians is 0%, among Arabs 0%, Hispanics 4.6%, with Hispanics receiving 41% of all new jobs since 2004, and among whites unemployment is 4.5%, it is clear that other groups have an economic plan working in and for their communities. With unemployment at 48 to 50% in Black urban centers throughout the country and thereby making any job acceptable, the real question becomes, how is it that under their watch unemployment among Blacks remains twice the national rate that it was for all Americans during the Great Depression of the 1930’s. Black leaders, where is your economic strategy to empower Black America?”

Read full article:

http://www.blackbusinessspace.com/friends/index.php?mode=article&id=88

Offline Marketing

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Web site address were then placed in those magazines. In fact, the bulk of Noggintop’s marketing budget has been spent on offline ads. The point is that you shouldn’t ignore traditional advertising vehicles. Think about how you can use both print (e.g. newspapers, magazines, journals, flyers) and broadcast media (radio and television stations) to reach your target audience.

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It is important to use your imagination when looking for ways to raise awareness of your Web site.

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In many respects, as with any product or service, the challenge is to find innovative ways to get the word out.

Offline Marketing

Produced by PayPal: Perhaps the most important piece of advice we can give you in this guide is this: Don’t restrict your advertising and promotional efforts to the Web. Online stores often rely too heavily on online advertising at the expense of more traditional advertising vehicles that may actually produce better results. It’s important not to get too dependent on online marketing for your success. Think about the types of customers you are trying to attract and what the best methods would be to reach those customers. Rather than spending your money advertising on the Web, you may find that a more effective strategy would be to place advertisements in a couple of well-targeted magazines. For example, Noggintops ( www.noggintops.com ), an online hat retailer, has spent very little on Internet advertising. Instead, the company did some marketing research and identified a number of magazines that appealed to the company’s target market: outdoorsmen. Ads featuring the company’s Web site address were then placed in those magazines. In fact, the bulk of Noggintop’s marketing budget has been spent on offline ads. The point is that you shouldn’t ignore traditional advertising vehicles. Think about how you can use both print (e.g. newspapers, magazines, journals) and broadcast media (radio and television stations) to reach your target audience. Be realistic with your expectations. In years past, many Internet companies invested millions in television ads with often disappointing results. Many companies quickly learned that brands can’t be built overnight. It can take years to build a successful and recognized brand name. That being said, if you develop any print or broadcast advertising, make sure that your Web address is featured prominently in your ads. You may want to even consider purchasing advertising for the sole purpose of promoting your Web site. It is important to use your imagination when looking for ways to raise awareness of your Web site. Don’t limit yourself to radio, television, and print media. Why not advertise your Web address in buses or subways, or on the transfers handed out by your local transit authority? How about on newspaper polybags (the plastic bags that newspapers are wrapped in when they are delivered to your front door)? Or in movie theatres? Some organizations have even gone so far as to include their Internet addresses on bananas! The possibilities are endless. In many respects, as with any product or service, the challenge is to find innovative ways to get the word out! www.KansasSmallBizPromotions.com

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