Optimize Email Deliverability with Best Practice Strategies

4. Understand Reputation. What do your past actions say about you? ISPs filter spam based on your company, domain name and private IP address reputation. Building a solid reputation in these areas takes time, and the only way to build it is by sending legitimate emails and following practices. Send legitimate emails, clean your lists and avoid complaints. Make sure that your email service provider or email servers are setup with private IP addresses so that you repuation is only impacted by your email marketing practices. Once you’ve taken all proactive email delivery strategies, use the reporting tools in your email marketing software to measure overall delivery. If you find specific ISPs are blocking your blast communications even though you’ve followed best practices, contact them right away to resolve the matter and apply for whitelist status. Email marketing benefits are undeniable. With diligent efforts, marketers can dramatically increase business-critical email communication deliverability and improve their bottom line. About the Author:Dan Forootan is the President of EZ Publishing, Inc