Top 20 Contributing Factors For Google SEO

Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages are turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google’s search engine rankings. Achieving such a task is never an easy feat, however with a bit of perseverance, one can definitely increase their chances of reaching that glorious first page result. Given that there is a heap of websites out there who are on the first page, what is their secret? It is a little industry term called “SEO” and it stands for Search Engine Optimisation. SEO basically consists of the customisation of your website, its content and its internal and external links to assist in the overall indexing and ranking of your website in popular search engines. There are many contributing factors that are used in determining a website’s ranking and every search engine is different. This makes trying to optimise your site for Google, Yahoo, Live and the many others quite a pain staking task. As most of us are aware, Google is currently the most popular search engine for the majority of Internet users. As such, it is only normal that we’d want to focus our sights on achieving a higher ranking within Google first with a hope that the rest will follow. To do this, we must start a journey that could potentially take months before we start seeing any real change, however we have to start somewhere. Our journey begins by defining some of the key contributing factors that Google uses to determine a website and webpage’s ranking within its results. These factors range from keyword use to manipulating internal and external links and the list goes on. To get you started, we have listed the top twenty factors that you should focus on in order to help get your website that little bit closer to the top of the search engine results listing. Keyword Use Factors The following components relate to the use of the user’s search query terms in determining the rank of a particular page. 1. Keyword Use in Title Tag – Placing the targeted search term or phrase in the title tag of the web page’s HTML header. 2. Keyword Use in Body Text – Using the targeted search term in the visible, HTML text of the page. 3. Relationship of Body Text Content to Keywords – Topical relevance of text on the page compared to targeted keywords. 4. Keyword Use in H1 Tag – Creating an H1 tag with the targeted search term/phrase. 5. Keyword Use in Domain Name & Page URL – Including the targeted term/phrase in the registered domain name, i.e. keyword.com plus target terms in the webpage URL, i.e. seomoz.org/keyword-phrase. Page Attributes The following elements comprise how the Google interprets specific data about a webpage independent of keywords. 6. Link Popularity within the Site’s Internal Link Structure – Refers to the number and importance of internal links pointing to the target page 7. Quality/Relevance of Links to External Sites/Pages – Do links on the page point to high quality, topically-related pages? 8. Age of Document – Older pages may be perceived as more authoritative while newer pages may be more temporally relevant 9. Amount of Indexable Text Content – Refers to the literal quantity of visible HTML text on a page 10. Quality of the Document Content (as measured algorithmically) – Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating. Site/Domain Attributes The factors below contribute to Google’s rankings based on the site/domain on which a page resides. 11. Global Link Popularity of Site – The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity) 12. Age of Site – Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership) 13. Topical Relevance of Inbound Links to Site – The subject-specific relationship between the sites/pages linking to the target page and the target keyword 14. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world 15. Rate of New Inbound Links to Site – The frequency and timing of external sites linking in to the given domain. Inbound Link Attribute These pieces affect Google’s weighting of links from external websites pointing to a page and ultimately will assist in the ranking of that page. 16. Anchor Text of Inbound Link. 17. Global Link Popularity of Linking Site. 18. Topical Relationship of Linking Page. 19. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world. 20. Age of Link. Negative Crawling/Ranking Attributes There are also some points we should make before you start getting your hands dirty. With any type of SEO marketing, there are some things that can actually have a negative impact on your ranking. These following components may negatively affect a spider’s ability to crawl a page or its rankings at Google. * Server is Often Inaccessible to Bots. * Content Very Similar or Duplicate of Existing Content in the Index. * External Links to Low Quality/Spam Sites. * Duplicate Title/Meta Tags on Many Pages. * Overuse of Targeted Keywords (Stuffing/Spamming). It’s now time to get busy! Start prioritising your tasks, modifying your content and building your internal and external links to meet some of the above guidelines. Keep in mind that improving indexing is mostly a technical task, improving ranking is mostly a business/marketing strategy, what might work now may not work in the future and finally, it takes time. Loads of time. Still, with a bit of trial and error and a good dose of persistence, you can achieve the search engine ranking you’re after. ### About the Author: Jon Bergan is the owner of Bergan Blue, an Australian based creative design firm focused on bridging the gap between the online world of the Internet with the offline world of Marketing.

Top 20 Contributing Factors For Google SEO

Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages are turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google’s search engine rankings. Achieving such a task is never an easy feat, however with a bit of perseverance, one can definitely increase their chances of reaching that glorious first page result. Given that there is a heap of websites out there who are on the first page, what is their secret? It is a little industry term called “SEO” and it stands for Search Engine Optimisation. SEO basically consists of the customisation of your website, its content and its internal and external links to assist in the overall indexing and ranking of your website in popular search engines. There are many contributing factors that are used in determining a website’s ranking and every search engine is different. This makes trying to optimise your site for Google, Yahoo, Live and the many others quite a pain staking task. As most of us are aware, Google is currently the most popular search engine for the majority of Internet users. As such, it is only normal that we’d want to focus our sights on achieving a higher ranking within Google first with a hope that the rest will follow. To do this, we must start a journey that could potentially take months before we start seeing any real change, however we have to start somewhere. Our journey begins by defining some of the key contributing factors that Google uses to determine a website and webpage’s ranking within its results. These factors range from keyword use to manipulating internal and external links and the list goes on. To get you started, we have listed the top twenty factors that you should focus on in order to help get your website that little bit closer to the top of the search engine results listing. Keyword Use Factors The following components relate to the use of the user’s search query terms in determining the rank of a particular page. 1. Keyword Use in Title Tag – Placing the targeted search term or phrase in the title tag of the web page’s HTML header. 2. Keyword Use in Body Text – Using the targeted search term in the visible, HTML text of the page. 3. Relationship of Body Text Content to Keywords – Topical relevance of text on the page compared to targeted keywords. 4. Keyword Use in H1 Tag – Creating an H1 tag with the targeted search term/phrase. 5. Keyword Use in Domain Name & Page URL – Including the targeted term/phrase in the registered domain name, i.e. keyword.com plus target terms in the webpage URL, i.e. seomoz.org/keyword-phrase. Page Attributes The following elements comprise how the Google interprets specific data about a webpage independent of keywords. 6. Link Popularity within the Site’s Internal Link Structure – Refers to the number and importance of internal links pointing to the target page 7. Quality/Relevance of Links to External Sites/Pages – Do links on the page point to high quality, topically-related pages? 8. Age of Document – Older pages may be perceived as more authoritative while newer pages may be more temporally relevant 9. Amount of Indexable Text Content – Refers to the literal quantity of visible HTML text on a page 10. Quality of the Document Content (as measured algorithmically) – Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating. Site/Domain Attributes The factors below contribute to Google’s rankings based on the site/domain on which a page resides. 11. Global Link Popularity of Site – The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity) 12. Age of Site – Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership) 13. Topical Relevance of Inbound Links to Site – The subject-specific relationship between the sites/pages linking to the target page and the target keyword 14. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world 15. Rate of New Inbound Links to Site – The frequency and timing of external sites linking in to the given domain. Inbound Link Attribute These pieces affect Google’s weighting of links from external websites pointing to a page and ultimately will assist in the ranking of that page. 16. Anchor Text of Inbound Link. 17. Global Link Popularity of Linking Site. 18. Topical Relationship of Linking Page. 19. Link Popularity of Site in Topical Community – The link weight/authority of the target website amongst its topical peers in the online world. 20. Age of Link. Negative Crawling/Ranking Attributes There are also some points we should make before you start getting your hands dirty. With any type of SEO marketing, there are some things that can actually have a negative impact on your ranking. These following components may negatively affect a spider’s ability to crawl a page or its rankings at Google. * Server is Often Inaccessible to Bots. * Content Very Similar or Duplicate of Existing Content in the Index. * External Links to Low Quality/Spam Sites. * Duplicate Title/Meta Tags on Many Pages. * Overuse of Targeted Keywords (Stuffing/Spamming). It’s now time to get busy! Start prioritising your tasks, modifying your content and building your internal and external links to meet some of the above guidelines. Keep in mind that improving indexing is mostly a technical task, improving ranking is mostly a business/marketing strategy, what might work now may not work in the future and finally, it takes time. Loads of time. Still, with a bit of trial and error and a good dose of persistence, you can achieve the search engine ranking you’re after. ### About the Author: Jon Bergan is the owner of Bergan Blue, an Australian based creative design firm focused on bridging the gap between the online world of the Internet with the offline world of Marketing.

Video Marketing for Small Businesses

Technology has created video marketing opportunities – cable TV, email marketing, websites and video – for small businesses to be on an even playing field with large companies. From extremely inexpensive video streaming in an email to the full-production TV ad with hired actors, even small companies and home-based businesses can include video advertising in their budget.

You might be asking why you should consider it at all when your current advertising is working just fine. Aside from the fact that adding another strategy to your marketing plan is a good idea, videos are very personal. Who better to discuss your service or product than you? It brings a familiarity to you and your company, which allows the prospect to feel like they already know you. If the message is directed to your current customer base, seeing and hearing you gives the feeling that you are presenting your message directly to them.

There are professional videos and way too often, not so professional videos. Most of us cringe when we hear a car salesman screaming about a wonderful deal waiting for you if you'll come down RIGHT NOW! Or the windows and siding guy who squawks about the fantastic savings if you call within the next 30 minutes (but the ad runs all day long). These are stereotypes of TV advertising available for the small business owner. But it doesn't have to be that way!

Cable TV ads can be very cost effective because you can be specific where your ad dollars will be spent. The cable company has demographic statistics so you can learn what programs are viewed most frequently by your target market then select where (as specific as the zip codes) and when you want your ads to run. The variety of shows cable companies have in their lineup provides a fantastic choice for the advertiser. In addition, they can also slot your ad in during the Big 3 networks' shows as well.

Videos aren't only just for cable TV. There are many companies that create videos which can be linked to websites, newsletters, social networking sites and email signature lines. They serve many purposes from advertising to introducing a new product or service to just send a keeping-in-touch message to current clients. These videos are also used for on-line training and even instructions to learn how to use a new networking website (http://www.OneDegreeConnected.com). Some are scripted, while others are produced to simulate a talk show format. Compare cost as well as professionalism. This form of advertising can be extremely high-quality or can be an embarrassment to your company's image. Get referrals! View some of the finished productions of each company you are considering before signing any contract.

You can even create your own video while sitting in your office. Do you have a video camera or a video cam connected to your computer? You're all set to create your own video stream to be placed in emails or on your website. A word of caution is to make sure it's not too long. Keep it less than 90 seconds and you'll usually keep the viewer's interest.

Video has created the opportunity for business owners to star in their own commercials. Consider the scenarios mentioned earlier of what video advertising could – but shouldn't – be. Luckily, these are the exception and not the rule; most ads are professional from writing the ad copy to the production. Of course, it's important to remember that the familiar saying "junk in, junk out" holds true for video more than any other media. You're dealing with three methods of presenting the message: content, visual and audio.

Therefore, if you choose to take part in your videos, it's best to receive some coaching prior to production. Accent On Business http://www.accentonbusiness.net), known throughout the United States, will help you with voice and presentation skills. Public speakers, politicians, sports figures, CEOs and others consult with a professional voice and speech coach; so should you. You will have total control over what needs to be said, but they will help you say it with the professionalism that will provide the image you want to present.

New technology has made video marketing very affordable even for the smallest budget. There are a variety of opportunities and one will certainly fit your budget. Consider video in your next marketing plan. You'll find a new media that will present your company with a fresh message and make it personal.

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About the Author: Cindy Hartman