|Mini-Sites Highly Targeted Sales Generators
If you’re looking for a highly effective method of increasing your
Internet sales, then mini-sites may be your answer. Mini-sites are one
of the most effective marketing tools online. Not only are they
effective, but they’re also very inexpensive and easy to create.
The concept is simple. Create a one or two page website that
completely focuses on one specific topic. Everything within that page
should have one purpose — getting the visitor to take action.
This page should be neatly designed in standard HTML with no Flash or
fancy plug-ins and very few graphics. There should be no banners or
outside links of any kind and nothing that will distract your visitor’s
The sole purpose of a mini-site is to attract highly targeted traffic. The
more targeted the better. For example, if you have a website that sells
a number of products, a good mini-site would focus on one specific
product instead of all of the products. You could create a mini-site for
each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific
product. Concentrate on just a few keyword phrases, as this will help
you to tighten your targeting. Remember … the tighter the targeting
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