Email Marketing and Your Business

Why we provide Email Marketing
At IBSA we conduct email marketing because it has moved to being the best medium of reaching your target market. In partnership with Kansas Small Business Promotions (KSBP), we have developed one of the larger databases for reaching small and minority businesses in Kansas. List are segmented based on the ethnic characteristics of the business owner or products and can be sent specifically to that online population, or can be sent throughout our network if appropriate.

How can Email Marketing help my business? (online presentation)

Why use an Email Marketing professional or firm? (online presentation)


1. Offer 24/7 Customer Service

In today’s fast-paced world, existing and potential customers will appreciate having access to your company information, products/services whenever they need it, 24 hours a day, 7 days a week. You can also significantly lower your in-house customer service costs by allowing your website to handle common questions, collect data/feedback and post news/information.

2. Reduce Your Advertising Costs
Significantly lower your marketing & advertising costs by utilizing your website along with clever online marketing techniques to effectively and inexpensively reach and address your target audience.
3. Be The Guru In Your Field
Educate your audience. By providing industry news, statistics and useful articles and information on your website, you will be perceived as an expert in your field and clients trust those who inspire confidence.
4. Determine The Image You Want To Project
Unlike a brick and mortar store or office, the Internet gives you the opportunity to project the company image you want.
5. Collect & Manage Customer Data
Your website allows you to collect existing or potential customer information, build up your database, create targeted communication lists and use this information for future marketing initiatives and internal evaluation.
6. Your Clients Expect It – Your Competition Is Doing It
With over 1 billion people online worldwide, more than 273 million online in Europe and over 250,000 already utilizing the Internet in Cyprus, people expect to find your company online and if they can’t, you can be sure they’ll find a competitor. They will typically look to find your website on your business cards, letterhead and through leading search engines, such as Google and Yahoo!.
7. Secure & Expand Your Market
Business websites are now becoming more essential, not only for expanding into new markets but also as a means of protecting your local market presence, as more and more people locally are using the Internet to research and purchase products or services. At the same time, globalization is demanding an online business presence from any business that wishes to be a part of it. Customers online are researching and purchasing everything; from flowers, to books, to furniture, art lessons, accountants, even cars and retirement homes.
8. Analyze Customer Behavior & Feedback
Use your website to collect and analyze visitor browsing habits and statistics. Learn what pages are attracting the most attention; see how much time people are spending on your site, which page are most of them leaving from, what articles are they reading and which products/services they appear to be the most interested in. All this is instant, valuable and targeted marketing information that no other advertising
medium can provide.
9. Make Instant Up-Dates & Changes
With little to no cost, you can quickly up-date the information on your website, i.e. to feature new marketing initiatives, to quickly test new products/services, to up-date prices and product information and all without the high costs of traditional advertising initiatives such as printing and distributing catalogues and brochures.
10. Your Cheapest and Longest Working Salesman
Your website acts as your ever-changing online brochure that will work for you 100% of the time… on weekends and holidays and won’t stop to take a rest. It will be there for your potential customers even when you’re not – 24 hours a day, 7 days a week!
We’re a preferred vendor in the Topeka, Kansas Web Design Services section of

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