Strategies For Search Engine Optimization


A web site does not stop with ownership. Work has to be done such as
getting it optimized for search engines. Your web site has to be made
search engine friendly, that is to say, it must meet certain
expectations of the “crawlers” or “spiders” of search engines. The
index that these crawlers have created will be used in ascertaining
the status of your web site in terms of relevancy to the requests of
users.

Good strategies for search engine optimization that should be fully
implemented include the following:

(1) Credible domain name
Acquire a domain name that is not too long or difficult to remember.
It should relate to the content of your web site. Within the domain
name, there should preferably be keywords that a crawler will
understand. Abbreviations, dashes, underscores, numerals and other
meaningless characters should all be avoided. Always opt for a .com
name if possible, simply because it is a more common term that
customers think of.

(2) Titles should be rich in keywords
The titles for all of your pages should be keyword-rich. They should
be easily understood by visitors, and more importantly should contain
keywords that will relate to whatever your customers may want to
search for. In search engine optimization, search engines often use
the [TITLE]; element as the text for their link to your site. Emphasis
is placed by search engines in this area of optimization because it
enables them to determine the relevance of your page to a visitor’s
search. The titles for your pages should preferably be less than 50
characters including spaces. This enables you to select a title that
is precise, and one that will not be truncated in search results for
reason of length. For immediate impact, include your call to action,
so that attention of visitors can be captured.

(3) Include META elements
Description and keyword properties should be included in your headers’
META elements. META name=”description” content=”[brief description of
your site]” is often used by search engines to find out what your site
is all about. It will be beneficial to put yourself in the shoes of
your customers. You can think about how they will go about searching
for information, and you can subsequently choose appropriate terms
that will capture traffic to your site. A great research tool to use
is Wordtracker.

(4) Quality of content
It is imperative to provide good and rich content on your web site.
The content should always be keyword-rich, as this facilitates good
classification of your pages by the search engines. It must be
interesting and entertaining. Quality is the keyword as far as content
is concerned. This is one strategy for search engine optimization that
should be given heavy consideration. Content should therefore be fresh
and should never be a duplicate. Search engines now include in their
search algorithm ways to effect measurement of freshness of content on
all sites. Do note that spiders cannot read images, so remember to use
< ALT > tags for images if you need to use them to increase your site
traffic.

(5) Links leveraging
Web sites that get incoming links do get a higher ranking. If these
incoming links originate from a site with higher ranking and which
perform well for key phrases that are related to your content, these
are good links of quality that will push up the ranking of your site.
They will greatly benefit your site. It will be to your advantage to
request them to link back to your site. Everything on your site must
be properly linked; all links must be functioning, because this will
enable all of your content to be indexed. This shows a good strategy
for search engine optimization in operation.

(6) Site registration
Your site must be registered with major search engines such as Google,
Yahoo!, and Open Directory Project (DMOZ.org) once it is sufficiently
optimized. Instructions given by each search engine are different from
one another, so it is important to follow instructions closely, to
avoid having your site improperly indexed. For best results, do it
right – straight from the beginning.

(7) Play it smart

Ensure that your site can be easily indexed by search engines. Your
pages must be crawler-friendly. Avoid the application of spamming
strategies such as irrelevant metadata and hidden text. Better be safe
than sorry. Play it smart when you are in your zest aiming for higher
search-engine rankings. Avoid strategies that offer the easy way out
for getting good ranking.

(8) Virtue of patience
Patience pays. It may take some time to reach Google No 1 spot. The
time spent on search engine optimization for your web site will
definitely not be lost just because the top spot is not reached yet.
There are still numerous other ways of capturing traffic besides
performing a little more tweaking of your site.

In conclusion, your web site must be optimized for search engines, as
this will help you secure a better search result, better site ranking,
and not forgetting increase in site traffic. For your desired results,
you will need to apply the strategies for search engine optimization
listed above.

About the Author: Jeremy Long Chia Teik

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